From the Ground, Up

The CEO of ASA products, Melody Hsieh, engaged This Dog Jumps for branding of the new "Mobo" three wheeled cruiser line. The launch of the  "Mobo"  brand required more than two years of research, planning, strategy, design and marketing.  We began with only a name, created a dynamic logo, identified our target market, vendors, and direct-to-consumer strategies, and produced distinctive materials for every purpose.

 We have endeavored to create a lasting brand for consumers interested in stylish family fitness. A result of a close working relationship with our client and with the hands-on effort put forth by CEO Melody Hsieh, the new brand "Mobo" garnered reviews from popular news sources CNN and MSNBC, and won a variety of product and parenting awards. "Mobo" was most recently showcased in magazines; Popular Science, Sports Illustrated Kids, Business Week, and Parenting.

Components of the "Mobo" identity: marketing materials, product names, colors, product photography, packaging, catalogs, advertising, trade show booths and support materials, clothing line, apparel tags, postcards, posters, web ads, billboards and promotional gifts for customers.


Selections from the complete branding and collateral creation of "Mobo" product line from ASA, by This Dog Jumps in Los Angeles